We created a smart and professional design, that used bold colours to convey the heritage and prestige of the aeronautical industry in which ARG operate and value. We also created a designated members area which allowed for a greater and more personal experience to improve the ongoing retention and subscription of membership. Finally we put in place an e-commerce system which allowed ARG to display available merchandise in their webshop but also encourage charitable donations.
The site we have now has more functionality and capability than ever before. On its launch it was immediately well received, with our membership increasing by attracting new users but also returning users too. The team at DS Creative have maintained a friendly and collaborative approach to this project from start to finish, delivering a website that will grow and develop as we do.
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